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	Design of Marketing Strategy for Salon D.B.Art - Dagmar Bencová Morávková, Jana ; Škerlová, Dagmar (referee) ; Šimberová, Iveta (advisor) This thesis focuses on a marketing strategy proposal of a cosmetic salon D. B. Art – Dagmar Bencova. There is an external and internal enviroment analysis included. Data of this analysis was used for a design of a marketing strategy. This strategy includes a recommendations, which mainly lead to the increase of a market share. Detailed record
	Financial Analysis of the Selected Firm Poláková, Gabriela ; Janáč, František (referee) ; Pernica, Martin (advisor) This thesis focuses on the evaluation of the financial situation and on the analysis of performance of the selected firm. There are applied methods of finacial analysis and the pyramidal decomposition of economic value added including the identification of value drivers. Companies’ indicators are compared with their branch avarage. The imperative part of this thesis are my proposals and recommendations which can help to remove or reduce the weak parts in the company. Detailed record
	Evaluation of the Financial Situation in the Company and Proposals for Its Improvement Šípková, Jana ; Ing. Poul (referee) ; Pernica, Martin (advisor) This master´s thesis is concerned with evaluation of the financial situation of the choosen company during the years 2008 to 2012. The master´s thesis contains theoretical background, the methods that are used to perform this financial analysis, information about the company and elaborated financial analysis. In conclusion, on the basis of established results, it describes the measures that should help to improve the financial health of the company. Detailed record
	Evaluation of the Financial Situation in the Company and Proposals to Its Improvement Urbánková, Michaela ; Musil, Tomáš (referee) ; Pernica, Martin (advisor) The thesis is focused on the evaluation of the financial situation in the business company using various methods and indicators of financial analysis. The practical part is based on the analysis of financial statements of an analysis of absolute indicators, analysis of financial ratios and selected models of systems analysis indicators. In conclusion, on the basis of results of assessment of the financial health of the company and proposed measures to improve the operation of the company in the coming years. Detailed record
	Design of Marketing Strategy for Salon D.B.Art - Dagmar Bencová Morávková, Jana ; Škerlová, Dagmar (referee) ; Šimberová, Iveta (advisor) This thesis focuses on a marketing strategy proposal of a cosmetic salon D. B. Art – Dagmar Bencova. There is an external and internal enviroment analysis included. Data of this analysis was used for a design of a marketing strategy. This strategy includes a recommendations, which mainly lead to the increase of a market share. Detailed record
	Evaluation of the Financial Situation in the Company and Proposals for Its Improvement Šípková, Jana ; Ing. Poul (referee) ; Pernica, Martin (advisor) This master´s thesis is concerned with evaluation of the financial situation of the choosen company during the years 2008 to 2012. The master´s thesis contains theoretical background, the methods that are used to perform this financial analysis, information about the company and elaborated financial analysis. In conclusion, on the basis of established results, it describes the measures that should help to improve the financial health of the company. Detailed record
	Evaluation of the Financial Situation in the Company and Proposals to Its Improvement Urbánková, Michaela ; Musil, Tomáš (referee) ; Pernica, Martin (advisor) The thesis is focused on the evaluation of the financial situation in the business company using various methods and indicators of financial analysis. The practical part is based on the analysis of financial statements of an analysis of absolute indicators, analysis of financial ratios and selected models of systems analysis indicators. In conclusion, on the basis of results of assessment of the financial health of the company and proposed measures to improve the operation of the company in the coming years. Detailed record
	Financial Analysis of the Selected Firm Poláková, Gabriela ; Janáč, František (referee) ; Pernica, Martin (advisor) This thesis focuses on the evaluation of the financial situation and on the analysis of performance of the selected firm. There are applied methods of finacial analysis and the pyramidal decomposition of economic value added including the identification of value drivers. Companies’ indicators are compared with their branch avarage. The imperative part of this thesis are my proposals and recommendations which can help to remove or reduce the weak parts in the company. Detailed record

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